Here is another in our continuing series of things going on around Rochester. Enjoy!

As part of an ongoing competition for the best business ideas from young entrepreneurs run by Rochester’s Young Entrepreneur Academy, three Rochester students have been selected as winners in the semifinal round. The business pitches selected, Phoenix Haberdashery, a double-sided tie company, and Toller Brand Game Calls, a customized game call outfit, are run by three Rochester area students. Riley Benner, 15, Luke Zaremski, 16, and Noah Corette, 16, will all move on to the finals round, held in Washington D.C. on June 11.

What’s Next in the Competition?
In June’s final round, students will again have to make pitches of their projects and their business plans to judges. If they win, they will be rewarded a scholarship, ranging in value from $25,000 to $50,000, and a chance to put their businesses before some of America’s most successful entrepreneurs on ABC’s popular reality-meets-entrepreneurship show ‘Shark Tank.’ From there, the sky is really the limit for these young achievers.

Part of the Young Entrepreneurs Academy’s Ongoing Mission
Since its founding in 2004 at the University of Rochester, the YEA has held true to its mission of helping young people understand the ins-and-outs of the modern business landscape, giving access to the tools they need to succeed in an ever more competitive world. While the YEA looks at some of the principles that go into developing a product and starting a business, they’re increasingly giving students a peek at what they’ll need to keep their doors open.

A crash course on internet marketing offered by YEA will likely be seen by these young entrepreneurs as one of the most important lessons they were given. Web design, for example, is known to affect the bounce-rate, the number of visitors who stay on your business website versus those who immediately leave, making a well-designed page crucial to success in the Internet Age. Further, with design, content marketing, and other powerful tools leading to higher search rankings in Google and other engines, it just makes sense that the YEA would want to offer its students at least a rudimentary understanding of what role the web can play in their success or failure.

With internet users expected to spend $1.5 trillion online this year, YEA’s continued expansion of services focusing on the interplay of business with the online world will be essential going forward. If the three Rochester area students win the competition, it will undoubtedly prove the merit of the YEA and all the programs it offers.