Here is another article about things going on around Rochester. Enjoy!
Naysayers of the wildly popular Ice Bucket Challenge may have to eat their words after the ALS Association’s recent press release. The viral video challenge has raised $79.7 million for the organization (compared to the $2.5 million raised in the same time period last year) and brought in 1.7 million new donors.
The challenge hasn’t gone unanswered by Rochester businesses. All locations of the popular Distillery Restaurant chain participated on Friday, donating $10 for every person willing to pour a bucket of ice water on their head.
“It’s been all over social media, we’ve seen it, we’ve recognize the challenge is for ALS and their organization,” Mount Hope Distillery manager Randy Slifer told News 8 WROC. “We see that they’ve raised a lot of money, and the Distillery wants to be a part of that community.”
The challenge has been a great opportunity not only for the ALS Association but for the companies that participate. In a fast-paced digital world where it’s harder and harder to stay on top, the instantly viral nature of the Ice Bucket Challenge provides a great way for businesses to shape the face of their brand online and get their name out there while donating to a good cause.
Gates Automotive took one of the most potentially viral approaches to the challenge, using two front loaders to dump ice water on about a dozen employees before challenging about 100 others and donating to the charity. Matt Cutaiv emphasized that the stunt wasn’t about attention. “I know this initially started as something that went ‘viral,'” he told Fox Rochester, “And now I just hope people understand what the organization is.”
The Rochester Amerks took the challenge under the giant bucket in Seabreeze’s splash zone, and General Manager Doug Whaley, Head Coach Doug Marrone and CEO Russ Brandon led the Buffalo Bills in pouring massive Gatorade jugs of ice water over their heads. Even 13WHAM’s Don Alhart was nominated, though he chose to donate instead of pouring ice water on himself.
Amyotrophic lateral sclerosis, often called Lou Gehrig’s Disease, is a neurodegenerative disease that beaks down motor neurons eventually leads to total paralysis and death. The ALS association provides care services to individuals with ALS and their families and funds research programs to look for new treatments and, hopefully, a cure.