Here is another article in our continuing series of things going on around Rochester.
In 2010, two local homebuilding companies formed a partnership focusing on custom kitchen and bath remodeling. In 2015, the result of that partnership, Inde Kitchen Remodelers, is now one of the fastest-growing businesses in Rochester.
“We felt customers, and Rochester as a whole, were looking for a comprehensive solution to remodeling,” Morell Builders CEO Jeff Morrell told the Rochester Business Journal May 29. “Rochester has a strong remodeling market, and we saw a true need here.”
He, Scott Morell and James Barbato of Pride Mark Homes are the principals of the venture.
In larger markets, homebuilders sometimes create their own kitchen and bath companies, allowing homeowners to design and create spaces from start to finish with the same people. But since Rochester’s market wasn’t quite big enough for a solo homebuilder to take on such a project, Morrell Builders and Pride Mark Homes decided to form an alliance scaled to their combined outputs.
The results? The firm is projecting that 2015 sales will top $6.5 million, but Morrell told the RBJ that he’s expecting more than $7 million. That represents a solid growth trajectory from $964,278 in 2010, $2.9 million in 2011, $4.8 million in 2012 and 5.9 million in 2013. Last year’s sales came in around $5.3 million, a slight dip.
The firm is also seeing employment growth. In 2010, Inde had 10 employees. Now, it has 28.
Upcoming Open House
”In order to show consumers what the alliance between the two homebuilders can offer, Inde Kitchen Remodelers announced just last Monday that it will be holding an open house on Sat., June 6, at the Inde showroom in Pittsford.
”We invite anyone thinking about remodeling their kitchen or bath to attend our Open House and meet with one of our designers for free,” Marketing Director Joyce Malaye said in a press release. She cautioned, however, that time spots will be limited; based on how busy past events have been, it may be wise to RSVP (by calling 585-249-8100).
This particular open house will be focusing on more budget-conscious consumers, looking at how to make the latest kitchen and bath trends affordable.
Of course, since even a “minor” kitchen remodel costs an average of $19,226, according to the latest Cost vs. Value Report from Remodeling, consumers are sure to have an eye on quality. And that, Morrell told the RBJ, is what the firm prides itself on.
“Rochester is a small town, and we are conscious of our reputation,” he said. “Delivering a high-quality product and putting customer satisfaction first are top priorities.”