Here is another article about things going on around Rochester. Enjoy!

Despite the rise of digital photography, local Rochester company Kodak strives to keep the printing business alive.

Kodak recently announced two new plate technologies that seek to maximize capabilities for commercial printers. Their new Electra Max Thermal Plates and Trendsetting Q2400/Q3600 were presented to thousands of industry members during the recent Graph Expo in Chicago.

In the age of digital, it seems that the use of printed documents are on the decline. But even though at least 50% of Americans understand the benefits of digital documents, they don’t believe that paper will ever completely go away.

Thankfully for Kodak, they feel the same way as much of the American public.

“With today’s technology, it’s not only possible but expected that businesses remain competitive while taking steps to be environmentally responsible,” says Brad Kruchten, President of Print Systems Division and Senior Vice President at Kodak. “We support our customers as they strive to meet those expectations, while delivering the high performance capabilities critical to their business.”

According to Business Wire, the Electra Max Thermal Plates provide numerous advantages for ink printers. This includes longer run lengths, strong chemical resistance, and an impressive 10-micron FM and 450 lpi AM high-resolution capabilities.

These plates are suitable for a number of different printing environments, such as packaging or publication. In addition, these plates have been dubbed the “No Compromise” due to their low consumption of developer and long run lengths with no preheating requirements. This makes the plates ideal for industrial customers looking to boost their performance while simultaneously reducing their economic impact.

For the Trendsetter, Kodak is adding their award-winning Squarespot Imaging Technologies, which delivers higher accuracy. This enables customers to reduce their power consumption by up to 27%, while reducing costs due to a decrease in printing mistakes.

The technologies are expected to debut in Europe by the end of the year, and in the United States by early 2016.